We all know we should be doing something with social media, but a lot of brands and businesses still have their social media presence as an afterthought. Here are 10 statistics to show you why every business needs to prioritize their social media efforts.
Quick Rundown
- 80% of businesses online think they deliver exceptional social media customer service, despite the fact only 8% of their customers agree with that.
- 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
- Products were the top content type for the top 200 global brands in terms of engagement on Instagram, beating out lifestyle by over 20%
- Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter.
- Visual content is more than 40 times more likely to get shared on social media than any other type of content
- 63% of consumers actually expect companies to offer customer service via their social media channels and 90% of social media users have already used social media as a way to communicate with a brand or business.
- 90% of Instagram users are younger than 35
- Posts tagged with a location or another user have significantly higher engagement rates, 56% and 79% respectively.
- 96% of the people that discuss brands online do not follow those brands’ owned profiles.
- 76% of marketers say video content has helped them increase traffic and sales.
80% of businesses online think they deliver exceptional social media customer service, despite the fact only 8% of their customers agree with that. (source: smart insights )
This is a case of having an inaccurate perception of your social media presence. It is important to have an unbiased party perform routine social media audit. Running quarterly online surveys is another great way to get an accurate assessment of quality of online customer service.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (source: Ambassador )
We all know word of mouth is the best form of marketing. In 2019, social media is word of mouth on steroids. It amplifies peoples opinions at an alarming rate. It is important to harness your social media customer service as a tool to increase brand engagement and win new customers.
Products were the top content type for the top 200 global brands in terms of engagement on Instagram, beating out lifestyle by over 20% (source: Hootsuite)
This is great news because it shows advertising is not considered taboo on the Instagram platform anymore. People are following brands on instagram expecting to see offers for services, products and keep up to date with products they use.
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter. (source: Hootsuite)
This reiterates what i always tell my clients. If your goal is to engage with consumers and build brand loyalty, Instagram is your platform. The statistics show Instagram is so far ahead of every other platform, it is stupid not to begin building your presence on the platform.
Visual content is more than 40 times more likely to get shared on social media than any other type of content. (source: Hubspot)
Pictures and videos add a real human element to your content. The fact they naturally take more effort to create gives off a perception of authenticity.
63% of consumers actually expect companies to offer customer service via their social media channels and 90% of social media users have already used social media as a way to communicate with a brand or business. (source: Smart Insights)
You are doing your customers and brand a disservice if you do not have a responsive social media presence. With how ubiquitous social media is, it is the first place a lot of consumers attempt to communicate with businesses.
90% of Instagram users are younger than 35 (source: ScienceDaily)
If Millennials are your target audience, Instagram is where you will find them.
Posts tagged with a location or another user have significantly higher engagement rates, 56% and 79% respectively. (source: Simply Measured)
Letting your followers know what are you are up to, where it is happening and who you are doing it with; can be extremely simple ways to boost user engagement as there is more information to potentially peak your consumers interest.
96% of the people that discuss brands online do not follow those brands’ owned profiles. (source: BrandWatch)
It is important to set up social media strategies to reach out to current offline consumers who are unaware of your social media platforms. This is a simple way to further improve brand loyalty.
76% of marketers say video content has helped them increase traffic and sales. (source: wyzowl)
Coupled with the fact 97% of marketers say video has helped increase user understanding of their product or service. Every brand needs to be figuring out how to fit video content into their marketing.
