Last year, I gave you a run down of social media statistics you needed to know in 2019 and made predictions on how it would affect businesses and brands. In short, I was right! Video content marketing was a game changer.
Now let us take a look at statistics from 2019 and gain insight what we (as business owners) need to be doing in 2020 to grow our businesses online.
Quick Rundown
- Instagram is still the king of engagement
- Video content is digital gold
- LinkedIn is where the money is
- Optimize for Mobile or don’t bother
- Pinterest is ready to play
Instagram is Still the King of Engagement
When it comes to engagement, Instagram holds on to its crown firmly. Boasting a median engagement for brands and businesses across all industries of 1.60% which is enormous when compared to the 0.09% average across all other social media platforms.
Instagram is also the only the platform to see a significant increase in its percentage of daily active users. With this level of consistent user engagement, every brand should be integrating Instagram into their marketing strategy.
Video Content is Digital Gold
Last year, I made a prediction that video content would be a big player, but I didn’t realize how big it was going to be. For starters, video content boasts 49% higher interactions than any other form of content.
This was kind of expected. What I didn’t expect was how influential video content was going to be on consumers. Data shows that 67% of consumers see video as the most transparent form of content and 53% of consumers are more likely to buy from brands that are transparent on social media.
Every brand and business needs to be using video content to connect with their target audience because 86% of Americans say transparency is more important than ever on social media.
LinkedIn is Where the Money is
This was definitely the hugest surprise in the digital space of last year. To start off, LinkedIn now has over 660 million registered users (303 million of them active monthly). This in itself is not impressive, but when you couple it with the fact 90 million of its users are senior-level influencers and 63 million are decision makers, it paints a clear picture.
LinkedIn is where the money is, and a lot of marketers took advantage of that. Last year, LinkedIn was 277% more effective than Facebook at lead generation, and 45% of marketers said they gained customers via the platform.
This is the reason why 76% of B2B content marketers use it and why it was rated the best paid social media platform for B2B.
Optimize for Mobile or Don’t Bother
In this category, there is really only one statistic you need to know; 94% of Facebook Ad Revenue came from mobile last year Q3.
With the ubiquity of smart phones and the facts some platforms like Instagram can only be effectively accessed on mobile, there is absolutely no reason to not have all your digital assets optimized for mobile.
Pinterest is Ready to Play
Last year, Pinterest saw a surge in it’s reach, with it’s monthly active users seeing a 30% increase. The platform now boasts 300 million monthly active users, with 83% of of weekly Pinners claiming they have made a purchase based on content they saw from brands from Pinterest.
The data shows consumers go on Pinterest to find new things, and this is made evident by the fact that 98% of weekly users report trying new things they found on Pinterest.
Conclusion
As more brands embrace Social Media Marketing, it will take more creativity and know-how to stay ahead of the game. LinkedIn, Pinterest, and video content marketing are just the latest ways to stand out from the crowd.
